At Pooch Play and Stay, a brand-new doggy daycare and boarding business in Crown Heights, Brooklyn, I lead the social media strategy and day-to-day content creation. I manage the brand’s Instagram and TikTok accounts, creating original photo and video content that showcases our pups and builds community with local dog owners. I write copy, schedule posts, and engage with our growing audience through comments, DMs, and stories. Beyond social, I also work on-site several times a week, giving me firsthand insight into our canine clientele and allowing me to capture authentic, engaging moments for our content.